Key Factors to be considered by Start-ups during Mobile App Development!
You are a start-up planning to invest in
mobile app development and have envisaged a superb app idea as well. Sounds
great! Nevertheless, the mobile app development cost is humongous and the
market is highly competitive. So, it’s important to validate your app idea
completely before you proceed to develop a fully functional application. So
during the mobile app planning process, there are certain questions that
businesses need to survey with the users to get the interest about the app idea
like as below:
- Do users need your app?
- Does your app provide a solution to prevalent issues?
- If so, is there an urgent requirement for the solution your app
offers?
- If yes, then is your solution unique enough to gain recognition?
After getting the positive response for the
survey, the next step is hiring the required skills to execute your project.
For this, you need to pick the right set of mobile
app developers or a reliable mobile app development company to build a
robust, interactive, and feature-rich app that conveys your brand’s perception.
However, architecting apps involve several challenges and this is more so in
the case of start-ups. Therefore, I have penned down the key factors that
start-ups need to focus on while developing mobile applications for a business.
But, before we move ahead, check out the
probable app development mistakes that start-ups tend to commit.
Commonest App development Mistakes to
avoid
- If the wrong audience is
targeted for designing the app; the app won’t get the success that is desired no matter how
outstanding it is.
- An app should impart a similar
look, feel and exhibit consistent behavior across different operating systems.
But, this aspect is often forgotten.
- Start-ups often integrate too
many features in an app leading to heavy battery drainage of the users’
smartphones; resulting in app uninstalls.
- In a bid to make the front-end
of an app attractive; beginners tend to ignore the importance of creating a
robust back-end which slows down the app’s interface.
What Should a Startup Focus on while
building a Mobile App?
Thorough market Research
Conduct exhaustive market research and
examine customer reviews on social media to identify the following aspects:
- The on-going trends and
consumer requirements
- Who your competitors are, their
strategies along with success rate, and their strengths and shortcomings.
- The unique selling point of
popular applications.
- Existing issues and gaps that
need to be resolved.
After thorough research, you will come to
know the market demand; gaps that your app can fill up;pain areas encountered
by users; and mistakes committed by your competitors. Now, it becomes easy to
define the app’s objective and figure out what features you need to integrate
into your application for making it a bestseller. Remember not to repeat your
competitors’ mistakes and ensure that you offer fresh and complete solutions.
This will make your app stand out amidst the crowd.
Defining the app’s Purpose
Defining your app’s specific purpose via a
confident elevator pitch is crucial for achieving success.
- Decide on the business goals
you are headed to achieve through the app. This way you will be able to
communicate your mission very easily in just a few sentences to the potential
investors or the mobile app development services you plan to hire.
- Convey to the target audience
your app’s key functionality, usability, benefits and added advantages as
compared to the existing options. This will convince users to pick your
application over other similar options.
Establishing Brand Identity and USP
Create a digital brand identity and ensure
that it is maintained throughout the app you create. The next important move
that will help you to establish your digital footprints and fetch a notable
position amongst the leading brand names is adopting a USP. USP or
“unique selling proposition” refers to the marketing strategy of informing
consumers about that unique advantage offered by a firm, service, brand or
product; that makes it superior to its competitors. So, consider this feature
to highlight the customer-centric product benefits.
App Monetization
Monetizing your app will expedite revenue
generation and fetch you unprecedented profits. Check out the most trending app
monetization business models.
- In-app purchases
- Sponsorships and in-app
advertisements
- Subscriptions
- Paid applications
- Apps that are free to download
but a purchase needs to be made to access specific features.
It is advisable to choose the monetization
model depending on your business objective.
User-oriented Design
The way you design an app is a key factor
that decides its fate. Here are the best design standards.
- Focus on making the app design
responsive as the app would run on different devices of varying sized screens.
- Do not clutter your design with
too much unnecessary information.
- Keep it simple as heavy designs
consume a lot of device space and use up more data.
- The user interface must be
simple and easy to use so that users can effortlessly navigate through your
app.
- Follow the standards set by
Apple’s Human Interface Guidelines and Google Material Design.
Other Noteworthy Factors
- Consider factors like revenue,
market share, and target audiences while finalizing the platforms and OS so
that it harmonizes with your business goals.
- Providing offline access to
some of the features of an app is the current trend and user expectation. This
keeps users connected to your app even during lack of connectivity.
- While hiring a Mobile
App Development Company; carefully examine their portfolio, work
experience, past projects, proficiency, technology stacks used, etc. Also,
ensure that the firm provides maintenance support post-deployment.
- Keep updating your application
with new features to keep up with changing times.
Bottom-line
I hope the aforesaid tips will enable
start-ups to choose the right path as they commence their journey to develop a
mobile app.
Planning to hire mobile application
development services! Biz4Solutions
a high-profile mobile app development company would be your perfect technology
partner. Our highly experienced developers will assist you to turn your vision
into reality.
The
core technologies we offer:
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